Emerging Articles

What’s all the hype about Google lately?  Can my website really make money for me?  Is Google really all that good at making money online?

Do you really have to ask that last question?  Google is one of the most popular search engines online – I don’t know how much they’re making, but I’m pretty sure it’s more than you or I are making right now as you’re reading this.  So, how can we learn from Google?  Is Google willing to team up on this?  I’ll give you a few ideas – here’s how to make money with Google:

AdWords: an advertising program that Google offers to sites who need more viewers in order to generate revenue.  This is an ideal situation for online businesses and merchandising sites.  If you’re trying to sell something online, this is the way to go.  Google automatically matches ads for your site to search queries related to it.  In other words, the people who see your ads are people who are already inclined to buy your products.  Another advantage is that you don’t pay for ads on a time basis; you pay for each ad that’s clicked on, which means you only pay for the ads that get someone to your site.

AdSense: an advertising program designed for sites that aren’t actually selling anything.  You sell someone else’s products on your site, with Google as the middleman.  This means that the client paying for the ads gives Google a certain amount of money (usually per-click,) and Google pays you in turn (per-click) for the advertising space.

Submit to Google: not as effective as it should be, apparently.  In theory, submitting your website to Google directly should get your site indexed and onto the search engine result pages faster, but Google has been notoriously slow about this.  You might as well save your time on this one and try one of the programs listed above.

If you are shopping for a gemstone ring, either as a fashion item for yourself or looking for an engagement ring, there are several boxes that need to be ticked. The first is which metal to have the band made from; the second is which gemstone ring to choose in order to complement your choice of band. For example, if you want a yellow gold ring, a diamond might not be shown off to its best effect; whereas a white gold ring will allow a diamond to sparkle beautifully and cleanly. The final consideration, having decided on the band metal and the gemstone, is the cut – or shape – of the stone.

There are several to choose from, and this may depend on which gem you opted for, or whether your ring is an eternity ring, which has the stones set around the outside. If this is the case, you could have a series of small round cut diamonds encircling the ring, but not touching each other. A second configuration, ideal for eternity rings, is the emerald cut, which is flat and square. This means you can have a series of gems all touching each other, a stripe of color made from precious stones.

Of course the emerald cut was designed originally for emerald rings where the softer and more fragile stone usually needs a little protection. It is common to set emeralds into a bezel setting, a bit like a metal collar which protects the stone from side impacts, that might otherwise chip it. Despite the origins of the different cuts, whether round cut, emerald cut, princess, marquise or heart-shaped, they are all used for most stones these days. The cut that is used is normally chosen to accentuate the beauty of the initial raw stone, and depends on where natural faults and inclusions lie. So whichever cut you decide to go for with your ring, you’ll know that is the perfect shape for your particular piece of gemstone.