Yes it can, but for many businesses, it is the lifeblood from which they operate. And, it can be a tough business to survive in these days, as nobody wants to give up their email address these days. What with all the spam floating around these days, it makes sense not to give out your email. But, those who continue to thrive making a living with their email list building are proof positive, that it is possible. It’s not something that ever appealed to me, but to people who are good copywriters, and good at knowing how to sell to people directly, it’s the perfect thing to do. One of the debates among email marketers, is whether to use a service like Aweber, or to create your own customized email market list software. I say, start with Aweber, and then as funds allow build your own.
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