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Well-executed trade show promotions are essential to fully benefit from event participation and achieve the goals you have set for your trade show exhibit.  These trade show marketing strategies allow you to pro-actively engage prospects with a personalized, multi-step plan designed to increase revenue and improve event outcomes.

Well planned and successful trade show promotions cover three areas; first is personalized contact with prospects before the event.  This includes marketing to attendees through phone calls, personalized invitations, direct mail, email or relevant giveaways to introduce your products and encourage potential customers to visit your booth.  Event calendars and relevant postings on the company website is another valuable tool to get the word out about your trade show appearance.

Marketing actions during the show; including your booth set-up, graphics and activities designed to increase booth traffic.  Live entertainment, hands-on demonstrations, and audio-visual presentations are all included in this marketing plan.  Trade show attractions such as a cash cube money machine, an interactive game, giveaways and food, if permitted, are all ideas that will attract attendees to your booth and allow you to make personal contact with potential customers. Make sure you and your staff are well trained in qualifying leads and obtaining the proper contact information.

Follow-up activities after the show will help turn the leads obtained during the show into sales.  Sending a personalized handwritten note, along with a customized company information packet to booth visitors within a week following the trade show will make the attendee feel appreciated and reinforce the personal connection made during the show.  For the best leads, add a personal phone call to make a lasting impression and reinforce your commitment to service.  In this time of texting, email and messaging through social networking sites, a personal phone call to a valued prospect goes a long way to ensuring a sale.

These steps can go a long way to increasing your success at a trade show; after all, trade shows are a big investment and generating new customers and increased sales is the reason you are there.  Implementing these simple steps will ensure a positive return on your investment.

Click here for more information on trade shows, exhibiting, logistics, and more. Bev Gray and the Exhibit Edge team will ensure that your trade show project is a success!

If you want to give away free items in order to get your company’s name out, you need to know what type of stuff to give away. Not just any product will do. You need to give them something that they are likley to use on a regular basis such as promotional mugs.  Many companies make the mistake of spending valuable advertising money on items that people just end up throwing away. Your little pin may be nice to you but who is going to be walking around with a pin with your company name on it besides you and the people you pay to do so? Think of what sort of items people will use everyday and give them those items with your name on them. They will be more likely to remember you.